Sorensen.ai · AI for Journalism
Larsson.ai
AI assistant for journalists and content creators
What is Larsson.ai?
Larsson.ai is a comprehensive workflow optimization platform created by Sorensen.ai, specifically designed for the needs of modern newsrooms and digital content creators.
Larsson.ai's operational philosophy transcends simple task automation: it represents a paradigm shift toward the concept of «augmented journalism», where human editorial oversight and investigative rigor are amplified by algorithmic efficiency and multimodal generative capabilities.
«AI is the sum of many human intelligences. We have added ours.» Larsson.ai does not replace journalists — it frees them from repetitive tasks so they can focus on high-value content creation.
Augmented journalism
Larsson.ai cannot autonomously publish content: it generates drafts, suggests editorial enhancements, synthesizes audio and optimizes metadata — all always subject to final human editorial review, modification and approval.
The platform can be deeply customized to internalize and strictly adhere to each newsroom's editorial style guide, ensuring voice and brand consistency across globally distributed teams.
Key features
Content & editing: AI-assisted writing with real-time grammar, tone, length and clarity recommendations. Automatic adherence to each publication's custom style guides.
Audio & video: Automatic text-to-podcast conversion with neural voice synthesis, regional dialect and accent support. Article-based video slideshow creation. Multilingual video dubbing with lip sync and automatic audio ducking.
SEO, AEO & distribution: Automatic generation of optimized meta tags, contextual internal linking with the content archive, Answer Engine Optimization (AEO) and generation of Twitter/X threads and platform-tailored social content. Multilingual transcription and synced subtitles.
Linguistic sovereignty
In a market dominated by LLMs with Anglophone bias, Larsson.ai was designed from day one to be culturally aware and provide native support for minority languages and regional dialects, with special focus on Catalan, Basque and Galician.
This commitment to linguistic sovereignty ensures that local journalists don't have to abandon their language or cultural idioms to achieve digital productivity. Larsson.ai acts as a digital bulwark, preserving linguistic diversity against the homogenizing forces of global technology.
Technologies
Privacy & sustainability
Privacy: Larsson.ai operates exclusively on private server infrastructure. Processed content is never used to retrain external models or shared across client instances. Strict GDPR compliance and journalistic confidentiality standards.
Sustainability: Instead of relying exclusively on massive LLMs, Larsson.ai prioritizes the deployment of smaller, optimized, task-specific models, significantly reducing energy consumption and making the platform economically accessible to proximity media.
Sorensen.ai ecosystem
Larsson.ai is part of a broader Sorensen.ai product ecosystem: Brevity (summaries and easy-to-read versions for cognitive accessibility), Signe (automated sign language translation) and Xatbots (conversational interfaces for content interrogation). Together, they offer a complete accessibility and productivity suite for the media sector.